Privacy policy.

Boring Magic ("we", "us", or "our") is a digital agency providing web development, automation, and AI integration services. Our registered address and contact details are available at the bottom of this page.

We are the data controller for personal information submitted through this website. Questions about this policy can be sent to hello@boringmagic.com.

We may collect the following categories of personal information:

• Contact data — name, email address, phone number, and company name submitted via our contact or enquiry forms.
• Usage data — pages visited, time spent on site, referral source, and browser or device type, collected via analytics tools.
• Communications — messages and attachments you send us by email or through forms on this website.

We do not collect payment card details or other sensitive financial information directly through this website.

We use the information we collect to:

• Respond to your enquiries and provide requested services.
• Send project updates and relevant correspondence.
• Improve the performance and content of our website.
• Comply with legal obligations.

We rely on legitimate interests or your explicit consent as the lawful basis for processing your data. We will never sell your personal data to third parties.

This site uses first-party analytics to understand aggregate traffic patterns. We do not use advertising or tracking cookies. You can disable cookies in your browser settings; this will not affect your ability to use the site.

We may share your data with trusted service providers who assist us in operating this website and delivering our services (e.g. email hosting, CRM tools). All third-party processors are bound by appropriate data processing agreements and are prohibited from using your data for any other purpose.

We may also disclose information where required by law, regulation, or a court order.

We retain personal data for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Contact enquiries are kept for up to two years unless an ongoing client relationship exists. You can request deletion at any time (see Section 7).

You have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion ("right to be forgotten").
• Object to or restrict certain processing activities.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email us at hello@boringmagic.com. We will respond within 30 days.

We implement industry-standard technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is completely secure and we cannot guarantee absolute security.

We may update this policy from time to time. Material changes will be reflected by an updated "Last updated" date at the top of the page. Continued use of this website after changes are posted constitutes acceptance of the revised policy.